Douglas
About Us
DOUGLAS is Europe's leading omnichannel premium beauty destination, offering a diverse range of products across approximately 1,900 stores in 22 European countries and through our online platforms. Our mission is to inspire customers to live their own kind of beauty by providing a unique assortment of premium fragrances, cosmetics, skincare, and haircare products.
Our Brands
The DOUGLAS Group encompasses four strong brands:
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DOUGLAS: Our core brand, with over 200 years of experience, offers a wide variety of premium beauty products.
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NOCIBÉ: A prominent French beauty retailer, expanding our presence in the French market.
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Parfumdreams: An online marketplace offering a broad selection of beauty products.
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Niche Beauty: A platform for exclusive beauty brands, catering to niche markets.
Our Values
At DOUGLAS, we value passion, appreciation, and ownership. We aim to make life more beautiful by fostering a positive and respectful work environment, embracing diversity, and empowering equality. Our commitment to these values drives us to create a world where every individual is seen, heard, and valued.
Our Story
The origins of today's DOUGLAS Group date back more than 200 years. It all began in Hamburg's Speicherstadt district, where the first "Parfümerie Douglas" opened its doors in 1910. Since then, the company has evolved into a leading European beauty retailer.
Key Milestones
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1821: The roots of DOUGLAS trace back to this year, marking the beginning of our journey in the beauty industry.
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1909: The establishment of the first "Parfümerie Douglas" in Hamburg.
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1969: Expansion into multiple stores in Hamburg.
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2012: The Kreke family, together with the private equity investor Advent International, made a public takeover offer, leading to the company's reorientation as a perfumery chain.
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2014: Acquisition of the French perfumery chain Nocibé, expanding our presence in France.
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2017: Tina Müller became the Group CEO, initiating significant growth and digital transformation.
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2023: Expansion into Belgium and Slovenia, further strengthening our European footprint.
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2024: Sander van der Laan appointed as the new Group CEO, leading the company into its next phase of growth.
For more detailed information, you can visit our official website: https://douglas.group/en/about-us